Produce Industry Supports Breast Cancer Awareness

NEW YORK — A variety of retailers and produce suppliers are teaming up for Breast Cancer Awareness month, showing their support for the cause in various ways.

NEW YORK — A variety of retailers and produce suppliers are teaming up for Breast Cancer Awareness month, showing their support for the cause in various ways.

Harris Teeter [2], Meijer [3] and Price Chopper [4] are all supporting Susan G. Komen for the Cure, beginning this week as part of Consumer Effects International's annual "Pink Ribbon Produce" campaign. More than 530 total locations will direct shoppers to participating produce suppliers with a Pink Ribbon program icon on posters and point-of-sale signs.

Clifford Produce, an Ontario-based greenhouse produce grower, last week announced a retailer-focused matching campaign to support National Breast Cancer Awareness Month. For every case of specially marked Clifford Produce sold, the company has promised to match retailer donations of up to $1 per case.

Shuman Produce announced a new corporate partnership with Susan G. Komen for the Cure. During the next month, the company's bags of sweet onions will carry the signature pink ribbon, and the company will donate $10,000 to the fight against breast cancer. Separately, California Giant Berry Farms announced a $10,000 donation to the National Breast Cancer Foundation.

Supplier participants in the Pink Ribbon Produce campaign mentioned above include: Alpine Fresh, Andrew & Williamson, Beach Street Farms, Beachside Produce, Country Fresh, Custom Pak, Del Monte Fresh Produce, Desert Glory, Dole, Double Diamond, Earthbound Farm, Fowler Packing, Fresh Express, Gurda Gardens, Highline Mushrooms, Nature¹s Way, NewStar, Paramount Citrus, Rainier Fruit Company, Seald Sweet, Southern Specialties, Sunlight International, Sunset Produce and Topline Produce.