LAS VEGAS — Publix Super Markets  is driving environmental change through an alliance with the Sustainable Fisheries Partnership. The NGO is auditing Publix's seafood suppliers to help the retailer and its shoppers gain greater insight about the sustainability of different species of fish.
“Eventually you’ll be able to visit our website, click on any fish for sale and it will link you to the Sustainable Fisheries risk assessment for that fish,” said Michael Hewett, manager of environmental services for Publix at FMI 2010 here yesterday.
Next quarter, Publix will work with SFP to identify issues that need resolving. Rather than simply discontinue overfished stock, the retailer will work to bring about sustainable change.
“We know that if we don’t buy that fish anymore it will still be caught, so what we want to do is partner with the Ocean Conservancy, which has a great reputation for bringing fisheries together with legislators to ensure those stocks are fished sustainably.”