Publix Website Drives Card Purchasers to Stores

Publix Super Markets has designed a new online gift card center page on its website to drive traffic into its stores.

LAKELAND, Fla. — Publix Super Markets here has designed a new online gift card center page on its website to drive traffic into its stores. The page displays all cards available.

Visitors to the site [2] can shop online by recipient (children, couples, him, her, teens); by occasion (birthday, holidays, new baby, thank you/appreciation, weddings); or by fourteen different categories.

The page copy reads: "Welcome to the Publix Gift Card Center, where you'll find a variety of gift cards perfect for anyone you're shopping for. View cards from over 70 retailers anytime, 24/7, and pick your favorites before you pick them up in-store (you can even buy Publix gift cards online). Now that's worth celebrating!"

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