Report Helps With Green Packaging

CHARLOTTESVILLE, Va.  Recognizing the growing interest in increasing recycled content in packaging as a sustainability strategy, GreenBlue’s Sustainable Packaging Coalition here has released a report on the opportunities and challenges for using recycled fiber in packaging.

“Guidelines for Recycled Content in Paper and Paperboard Packaging” outlines opportunities to use recycled content in 20 common retail packaging applications, including shopping and take-out bags, cereal boxes, toothbrush blister packs, software boxes, and coffee canisters. The report was completed in collaboration with packaging designers and engineers, as well as pulp and paper mill operations, and it is a companion to the Sustainable Packaging Coalition’s 2010 report, “Guidelines for Increasing Post Consumer Recycled Content in Plastic Packaging.”

“This is a valuable resource for the packaging community because it provides specific, ambitious guidance on how to meet recycled content objectives for paper packaging,” said Paul Kearns, vice president, marketing-performance packaging of Exopack, who was part of the research team. “It will help retail packaging buyers and consumer packaged goods companies better communicate with packaging converters by setting realistic parameters for what’s technically possible, which will help drive more informed and aggressive use of recycled content in paper packaging.”