Retailers Recognized for ‘Fruits & Veggies’ Support

The Produce for Better Health Foundation here has named Food Lion, Safeway, Schnuck Markets and Supervalu as Retail Role Models for their support of the foundation’s Fruits & Veggies-More Matters national public health initiative in 2008.

WILMINGTON, Del. — The Produce for Better Health Foundation here has named Food Lion, Safeway, Schnuck Markets and Supervalu as Retail Role Models for their support of the foundation’s Fruits & Veggies-More Matters national public health initiative in 2008.

The companies will be formally recognized during the foundation's annual board meeting on April 3 in Monterey, Calif.

The four retailers, representing over 5,600 stores, were selected from more than 60 licensed PBH retail member companies because of their efforts to promote the Fruits & Veggies-More Matters brand in advertising, POS materials, packaging, promotions, websites, corporate wellness programs and community outreach activities.

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