Retailers Welcome Social Media

Retailers are increasingly using social media to create personal relationships with shoppers. Brookshire Grocery Co., Dorothy Lane Market and Price Chopper Supermarkets are among those encouraging shoppers to follow store activities on blogs, Facebook and Twitter.

TYLER, Texas — Retailers are increasingly using social media to create personal relationships with shoppers.

Brookshire Grocery Co., Dorothy Lane Market and Price Chopper Supermarkets are among those encouraging shoppers to follow store activities on blogs, Facebook and Twitter.

Brookshire’s Facebook page combines store events and household tips like “How to Clean with Vinegar” and “Healthy Snacks for Kids” with comments from workers and shoppers. A recent post from “Marilyn,” a store employee, boasts, “I love Brookshire’s and everything they stand for!!! Proud to say I work for such a great company!!”

Dorothy Lane Market, Dayton, Ohio, alerts visitors to its website that its activities can be followed on Twitter, a free real-time short messaging service. Among recent Dorothy Lane “tweets”: “Glad you found our Diaper Derby entertaining,” and “Blond killer brownies are back.”

Price Chopper Supermarkets, Schenectady, N.Y., is also spreading the word that it’s active on Facebook and Twitter. It’s using both services to promote store services like Fuel AdvantEdge, which provides fuel discounts based on store purchases. “How much have you saved with Fuel AdvantEdge? Tell us your success stories,” Price Chopper recently tweeted.

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