Roundy’s Launches Enhanced Websites

MILWAUKEE — Roundy’s Supermarkets here, in concert with Grocery Shopping Network, Minneapolis, has launched enhanced consumer websites for its five store banners — Pick ’n Save, Rainbow Foods, Copps Food Centers, Metro Market and Mariano’s Fresh Market — that encompass more than 150 stores.

MILWAUKEE — Roundy’s Supermarkets [2] here, in concert with Grocery Shopping Network, Minneapolis, has launched enhanced consumer websites for its five store banners — Pick ’n Save, Rainbow Foods, Copps Food Centers, Metro Market and Mariano’s Fresh Market — that encompass more than 150 stores.

The enhanced websites provide interactive tools for shoppers, including the ability to search by department or brand; personalized specials tailored to shopper preferences and previous shopping history; a recipe center that includes 60,000 recipes and wine parings; online shopping from the weekly ad circular; access to in-store specials and sale items; and the ability to create a master shopping list and a record of previous orders.

Using their loyalty card information, shoppers will have the ability to view all past purchases, which will also be used to make recommendations to shoppers on a weekly basis.

“Our new websites with the addition of online shopping tools will enhance our ability to serve our customers and focus on their needs,” said Vivian King, Roundy’s director of public affairs, in a statement.