Rouses Selects Price and Promotion Optimization System

Rouses, which operates 37 stores in Louisiana, has selected a price and promotion optimization solution from Revionics, Sacramento, Calif.

THIBODAUX, La. — Rouses here, which operates 37 stores in Louisiana, has selected a price and promotion optimization solution from Revionics, Sacramento, Calif. Revionics said it will provide Rouses with optimized everyday pricing, promotional planning and support, category analytics, and scenario and modeling functionality via a software-as-a-service approach. “Cost increases are unprecedented this year, and optimization will ensure we are making the right pricing decisions as customers grow more sensitive to the cost of living,” said Tommy Rouse, managing partner and vice president of information systems for Rouses, in a statement.

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