Safeway Calls Itself Thanksgiving Destination

PLEASANTON, Calif. — Safeway is positioning itself as a one-stop shop for Thanksgiving with a dedicated website that includes online recipes, table-decorating suggestions and leftover ideas.

PLEASANTON, Calif. — Safeway [2] is positioning itself as a one-stop shop for Thanksgiving with a dedicated website that includes online recipes, table-decorating suggestions and leftover ideas.

“Safeway is your destination for everything on your Thanksgiving list,” Safeway states in promotional materials.

The new section on the Safeway website, www.safeway.com/thanksgiving [3], also provides how-to videos, including one for its exclusive two-hour turkey recipe. There’s even a “Leftover Lounge,” a section that provides “easy and creative ways to use your leftover turkey.”

The promotion also includes a Facebook Thanksgiving recipe challenge. All those who submit a recipe for an appetizer, side dish or dessert could win a $500 Safeway gift card. Safeway will select one winner each week through Nov. 23, for a total of nine winners.

To enter, contestants must “like” the Safeway Facebook page, complete an online entry form and upload a photo of their recipe.