Safeway Opens Natural Body Care Line

PLEASANTON, Calif. —Safeway has launched a private-label, natural hair and body care line called In-Kind.

PLEASANTON, Calif. — Safeway [2] has launched a private-label, natural hair and body care line called In-Kind.

In-Kind body lotions, body washes, shampoo, conditioners, hand soaps, and hair and face crèmes are 90% natural. They do not contain parabens, sulfites, or pesticides or animal by-products.

“You know that being well not only means exercising and eating the right foods, but taking care of the outside too, like your body, hair, face and hands,” Safeway writes on its blogs. “And we’ve just made it easier with our new In-Kind product line.”

All items are packaged in a distinct curved bottle.