Safeway Touts New Green Line

Safeway is celebrating Earth Day today by promoting its Bright Green line of earth-friendly products.

PLEASANTON, Calif. — Safeway is celebrating Earth Day today by promoting its Bright Green line of earth-friendly products.

The 20-item line includes cleaning and laundry products made with naturally derived and biodegradable ingredients; paper products whitened without the use of chlorine and made from 100% recycled fibers; and high-efficiency light bulbs that save electricity while lasting 13 times longer than ordinary bulbs.

Safeway is featuring the line on its safeway.com home page, and offering a $1 print-at-home coupon for any Bright Green product.

Introduced late last year, Bright Green was developed in partnership with Scientific Certification Systems, a third-party provider of certification, auditing and testing services and standards in environmental protection and social responsibility. SCS reviewed each Bright Green product for naturally derived and biodegradable ingredients, post-consumer recycled content and energy efficiency.

“On your next shopping trip, consider Bright Green. It’s a simple way to take care of your home, community and our planet,” Safeway states in promotional materials.

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