Schnucks Teams With Frieda’s for Produce University

Schnucks Markets here has scheduled an educational event with Frieda’s Specialty Produce to introduce its customers to some lesser-known varieties of citrus that are in season right now.

ST. LOUIS — Schnuck Markets [2] here has scheduled an educational event with Frieda’s Specialty Produce to introduce its customers to some lesser-known varieties of citrus that are in season right now.

The Feb. 27 event — Frieda’s Produce University of Specialty Citrus — is scheduled to run all day at all Schnucks and Logli locations.

This 8-hour session will provides an opportunity for customers to see, touch, taste and ask questions about a number of varieties, including Moro blood oranges, melogolds, Shasta mandarins, kumquats, Meyer lemons and pummelos.

Los Alamitos, Calif.-based Frieda’s and 106-unit Schnucks have partnered for this ongoing program several times, each time with a different product mix. Each session begins with a produce manager training seminar, prior to the in-store event, to familiarize the teams with the featured products. Frieda’s provides in-depth product fact sheets on each item, in addition to point-of-sale signage for each store, along with informational brochures for shoppers.

“The Feb. 27 session will position our produce teams as knowledgeable and dependable resources," said Mike O'Brien, Schnucks’ vice president of produce.

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