SAN BERNARDINO, Calif. — Stater Bros. Markets  here said it plans to launch a new advertising campaign today with the tag line, “Lowering prices every day ... to help you save on what you pay.”
The program involves lowering prices on 10,000 products “that families use on a daily basis,” the company said.
“We know our customers are having a hard time making ends meet,” Jack Brown, chairman and chief executive officer, said. “That’s why we’re offering even lower prices to help the families we are privileged to serve make their food dollars go ever further.”
Stater said the ad campaign will encompass TV, radio and the chain's weekly circulars.
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