Stop & Shop Launches Website for Moms

Stop & Shop said it has launched a new consumer website aimed at mothers, called smallvictories.com.

QUINCY, Mass. — Stop & Shop on Wednesday said it has launched a new consumer website aimed at mothers, called smallvictories.com [2]. The new site "celebrates the little wins that make a difference in moms' everyday lives," the Ahold [3]-owned retailer, based here, said in a prepared release.

Content includes recipes, money-saving advice and "survival tips from fellow moms." The site also provides opportunities for mothers to exchange meal suggestions, tips for making life easier, solutions to make families healthier and happier, and humor.

Later this month, smallvictories.com [2] will begin offering exclusive savings opportunities Stop & Shop said.

"We want to connect with our customers beyond the check-out lines," said Andrea Astrachan, Stop & Shop's consumer advisor.

The site is an extension of the Stop & Shop customer publication Small Victories, which launched last summer.

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