Study: More Shoppers Browsing C-Stores

STATE COLLEGE, Pa. — Despite greater traffic in 2011, convenience stores saw a lower conversion of visitors to buyers compared to the previous year, show the findings of VideoMining’s C-Store Shopper Insights study which observed shoppers through video and analytic technology in 48 stores across 11 markets.

C-store visitors were found to spend less time in store and money per trip.

"We expected changes, but were quite surprised by the magnitude of shifts in shopping pattern within a year,” said Rajeev Sharma, chief executive officer of VideoMining, in a statement.

Now in its fourth year of the tracking program, VideoMining plans to expand its panel to 120 stores in 2012 by including more markets, retailers and store formats.