Study: Recession Continues to Impact Meat Purchasing and Consumption Behaviors

The fifth edition of Power of Meat, a study released at the Annual Meat Conference by the American Meat Institute and the Food Marketing Institute, has found that the recession is continuing to impact food purchasing and consumption behavior, including the meat department.

ORLANDO — The fifth edition of Power of Meat, a study released Monday at the Annual Meat Conference here by the American Meat Institute and the Food Marketing Institute, has found that the recession is continuing to impact food purchasing and consumption behavior, including the meat department.

While the volume of meat consumed in 2009 was up significantly, dollars were lagging as shoppers opted for cheaper cuts and prices dropped during the year, the study said.

Forty percent of shoppers say they have changed the way they purchase meat and poultry compared to before the recession, down from 51% in 2009. This is also significantly less than the 50% who are spending less on groceries overall, signifying the strength of meat and poultry in the total food consumption.

Sixty-two percent of shoppers who saw a significant drop in household income have altered their meat shopping. More customers are also cooking at home versus eating out, leading to an increase in meat purchases at supermarkets and other retail outlets.

The report, which details the findings of a national online poll of 1,174 consumers conducted in November 2009, and was sponsored by Sealed Air's Cryovac Food Packaging Division.

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