Supervalu Divisions Expand Nutrition Program

Acme, Malvern, Pa., and Farm Fresh, Virginia Beach, Va., both divisions of Supervalu, announced that they were expanding their in-store color-coded better-for-you food finder — nutrition iQ — and launching an education initiative called "Colors in Your Carriage" to help shoppers use the program to meet their nutrition needs.

MINNEAPOLIS — Acme, Malvern, Pa., and Farm Fresh, Virginia Beach, Va., both divisions of Supervalu [2] here, announced that they were expanding their in-store color-coded better-for-you food finder — nutrition iQ — and launching an education initiative called "Colors in Your Carriage" to help shoppers use the program to meet their nutrition needs.

Since 2010 both chains have offered color-coded nutrition tags on more than 2,500 center store food items. The chains' nutrition iQ program has now extended to include signage in the fresh produce, meats, bakery and seafood sections.

To help bring the program to life and teach shoppers how to create nutritious meals, the chains will also offer recipes on their respective Facebook pages, as well as weekly guidance/tips from registered dietician Jennifer Shea.

The nutrition iQ program was developed and implemented in collaboration with Joslin Clinic, part of an academic medical center affiliated with Harvard Medical School in Boston, and features color-coded shelf tags that serve as at-a-glance cues to help shoppers identify and find better-for-you food options.