Survey: Women Saving Money by Comparison Shopping, Cooking at Home

Ninety-five percent of female shoppers are “very” or “somewhat” concerned about the cost of food today, and as a result of increases in retail food prices, 71% say they are stocking up on bargains, 66% are eating out less often, and 63% say they are comparing food prices at the same store more carefully, according to a survey released last week by Better Homes and Gardens.

NEW YORK — Ninety-five percent of female shoppers are “very” or “somewhat” concerned about the cost of food today, and as a result of increases in retail food prices, 71% say they are stocking up on bargains, 66% are eating out less often, and 63% say they are comparing food prices at the same store more carefully, according to a survey released last week by Better Homes and Gardens.

“The Food Factor: How America Cooks, Eats and Shops” study also revealed that 83% of women are trying to save money by preparing meals at home regularly, and 77% say the cost of food is affecting the meals they choose to cook.

Sixty percent of survey respondents said they were still shopping each week at their regular supermarket, while 20% said they were using superstores or supercenters for regular trips each week, and 10% said they frequented discount supermarkets.

In choosing where to shop, 79% of women said product choice/selection and physical store attributes were important in their decision, and 68% said store services and programs were important.

The nationwide, online survey included more than 2,100 responses from women 18 and up.

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