Tiered Donation Campaign Under Way at Hannaford

Hannaford Bros. is giving shoppers three ways to make a charitable donation this holiday season.

SCARBOROUGH, Maine — Hannaford Bros. is giving shoppers three ways to make a charitable donation this holiday season.

The top level of Hannaford Helps Fight Hunger lets shoppers buy a $10 box filled with food that Hannaford will donate to local food banks. In return, they get a coupon book filled with $50 in savings.

The coupons provide a free private-label product with the purchase of a compatible national brand. Most items are suitable for holiday baking recipes. For instance, one coupon provides a free 2-pound bag of Hannaford-brand sugar with the purchase of an 8-ounce bag of Fisher pecans.

Another way to donate is by giving a flat $5 donation that will be donated to a food bank. In return, donors get the $50 coupon book.

An even less expensive way to give is by participating in the “Buy 1, Give 1” campaign. By buying select Hannaford-brand items, Hannaford will donate one to a local food bank.

“It’s the simplicity of it that makes it such a strong promotion,” Hannaford spokesman Michael Norton told SN. “We’re providing three simple ways to donate.”

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