Vons Partners With Pepsi, Foursquare

ARCADIA, Calif. — Vons Grocery Co. shoppers who link their loyalty cards to their Foursquare account can earn free PepsiCo products.

ARCADIA, Calif. — Vons Grocery Co. [2] shoppers who link their loyalty cards to their Foursquare account can earn free PepsiCo products.

Foursquare is a location-based social networking website through which users are awarded points and rewards for “checking-in” frequently at venues.

At Vons, checkout coupons for free Pepsi, SoBe, Izze and Tropicana products are awarded to those based on their Foursquare “check-in” activities.

“Grocery shopping at Vons just got more social,” Vons sates at vons.com/foursquare [3]. “Sign up now and you will automatically earn special rewards based on your Foursquare badges and ways you explore your city on Foursquare.”

As a reward for signing up, Foursquare users get a free four-pack of Izze 8.4-ounce cans or bottles after their first purchase.

The promotion runs through Feb. 8, 2011.