Wegmans Promotes Frozen Fruit in Pharmacy

ROCHESTER, N.Y. — Wegmans Food Markets is featuring frozen products in its pharmacies. Instead of moving frozen cases to the section, the retailer has included empty bags of Wegmans Food You Feel Good About Just Picked frozen fruits to this month's "eat well, live well" pharmacy display. The table is part of a new program showcasing foods that contribute to good health.

ROCHESTER, N.Y. — Wegmans Food Markets [2] is featuring frozen products in its pharmacies.

Instead of moving frozen cases to the section, the retailer has included empty bags of Wegmans Food You Feel Good About Just Picked frozen fruits to this month's "eat well, live well" pharmacy display. The table is part of a new program showcasing foods that contribute to good health.

"The latest one is designed to help you find affordable, healthy options in this wintry month to help balance family budgets strained with taxes due and holiday purchases coming home to haunt you,” said Mary Ellen Burris, senior vice president of consumer affairs for Wegmans, in a column.

Just Picked fruits have no sugar added and are free of artificial colors, flavors and preservatives, according to Burris.

"They’re harvested, cleaned and quickly frozen to maintain their flavor and texture. Great in smoothies, salsa, and over cereal, each package contains about 3 cups of fruit," she said.