Whole Foods to Attempt Parmigiano Reggiano Record

Whole Foods Market stores announced yesterday it will attempt a Guinness World Record for "Most Parmigiano Reggiano Wheels Ever Cracked" at the same time at 3 p.m. EST April 12.

AUSTIN, Texas — Whole Foods Market stores here announced yesterday it will attempt a Guinness World Record for "Most Parmigiano Reggiano Wheels Ever Cracked" at the same time at 3 p.m. EST April 12. Whole Foods cheesemongers will demonstrate the traditional method of breaking into 24-month-aged wheels of Parmigiano Reggiano in the company's cheese departments worldwide using official tools from Italy's Consorzio del Formaggio Parmigiano Reggiano. The entire process of carving into and portioning each 85-pound wheel will take approximately half an hour and will happen simultaneously at its 270 stores across the U.S., the U.K. and Canada. Pairing ideas, along with recipes, will be available at the stores. Wines from Italy will also be featured in select stores this month.

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