ARLINGTON, Va. — Food Marketing Institute said Monday it has named Daymon Wordlwide and Winn-Dixie Stores  veteran Joe McKie to the newly created post of vice president, private brands.
He will be responsible for identifying, managing and building relationships with industry stakeholders and potential future partners in the private brands trading-partner community.
McKie comes to FMI most recently from Winn-Dixie Stores, where he was vice president of own brands. Prior to his tenure at Winn-Dixie, he spent 15 years at Daymon Worldwide. His first public introduction to industry and members will be at the FMI Private Brands Summit, Sept. 26-29 in Chicago.
"Joe brings a wealth of industry knowledge and general management expertise in the area of private brands," Patrick Walsh, senior vice president of industry affairs for the association, said. "His energies will be of great value to FMI and our membership as we aggressively expand our membership base and value-generation efforts."