Winn-Dixie Expands Fuel-Discount Program

JACKSONVILLE, Fla. — Winn-Dixie Stores here said Tuesday that its has expanded its fuelperks! gas-discount program to include Shell stations in several new markets.

JACKSONVILLE, Fla. — Winn-Dixie Stores [2] here said Tuesday that its has expanded its fuelperks! gas-discount program to include Shell stations in several new markets.

Customers using the new Winn-Dixie Customer Reward Card at any of the grocer's 95 stores in the Tampa-St. Petersburg, Tallahassee and Gainesville, Fla., markets, and in Albany and Columbus, Ga., can earn fuel discounts at participating Shell stations. Winn-Dixie previously rolled the program out in Louisiana and in the Florida markets of Jacksonville, Fort Myers, Miami, Panama City and West Palm Beach.

For every $50 in qualified purchases using the new loyalty card — which now includes a magnetic stripe to allow customers to participate in the program — at Winn-Dixie, customers earn a 5 cents-per-gallon discount on fuel.

"We are thrilled to bring this new savings opportunity to our guests here in the Tampa Bay, north-central Florida and west-central Georgia areas and look forward to expanding it soon into central Florida," said Dan Lafever, Winn-Dixie's regional vice president.