Winn-Dixie to Focus on Sharing Data With CPG Firms

Winn-Dixie Stores here yesterday announced it is exploring ways to expand its neighborhood merchandising and marketing programs by promoting improved information sharing with CPG vendors.

JACKSONVILLE, Fla. — Winn-Dixie Stores here yesterday announced it is exploring ways to expand its neighborhood merchandising and marketing programs by promoting improved information sharing with CPG vendors. Winn-Dixie said it intends to work with CPG companies to better align merchandising, marketing and store operations, with a focus on driving more traffic to stores, increasing the average basket size per customer store visit and enhancing customer satisfaction. In support of this effort, Winn-Dixie will work with IBM, Priva Technologies and TrueDemand Software, which will provide access to methodologies, best practices and applications used to improve information sharing and collaboration with CPG companies.

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