Winn-Dixie Promotes Carrado to VP, Neighborhood Marketing

Winn-Dixie Stores has announced the promotion of Jim Carrado to vice president, neighborhood marketing.

JACKSONVILLE, Fla. — Winn-Dixie Stores here has announced the promotion of Jim Carrado to vice president, neighborhood marketing. In this new role, he will be responsible for executing strategies centered on Hispanic, urban and affluent clusters. Carrado will also work closely with all areas of the business, including merchandising, marketing and operations, to build and oversee a team to focus on the company’s Neighborhood Marketing initiative. He will continue to report directly to Dan Portnoy, senior vice president, chief merchandising and marketing officer. In his previous position as senior director of neighborhood merchandising for Winn-Dixie, Carrado orchestrated the fixture plan development and product merchandising plans for all remodeled stores. He also developed the company’s new product implementation strategy, and created and implemented the clustering process and framework for neighborhood merchandising. He will continue with these responsibilities going forward. Carrado worked at Ralph’s Supermarkets for 14 years and later was vice president of merchandising at Sutton Place Gourmet. Prior to joining Winn-Dixie in 2003, he worked for Spartan Stores.

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