A&P Smells the Roses

MONTVALE, N.J. — A&P [4] is asking shoppers to help select a new rose variety.

A web-exclusive promotion lets shoppers choose one of 10 different types, including a two-toned rose, antique lavendar rose and cherry pink-edged rose.

The promotion is running in A&P's Waldbaum’s, Pathmark, Food Emporium, A&P and SuperFresh banners.

Participants can vote through March 15 via a link on each of the retailer’s banner websites.

Once the flower is selected shoppers can submit a name suggestion for the rose, beginning Friday, for a chance to win $5,000 in groceries.