New product innovations are getting a boost from positive social media reviews.
“There are 1.3 million UPCs in the marketplace every year which I think of as kids yelling ‘Buy me! Buy me! Buy me!’” said Larry Levin, EVP of Industry Insights for IRI during a webinar Thursday.
Helping spur a new product's success are positive endorsements delivered via Twitter and other social media.
“Innovations get consumers talking and looking at other media posts to see what [others] are telling their friends about the product they tried,” said Sue Viamari, editor of thought leadership for IRI.
Among the products benefitting:
Stride ID gum
Nutella and Go snack pack
May 22, 2013 
Yo Crunch yogurt
February 13, 2014 
Got Milk? Magic Milk Straws
April 14, 2013 
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