DunnhumbyUSA Announces Digital Marketing Event

CINCINNATI — DunnhumbyUSA [3], a joint venture of Kroger Co. [4] and London-based Dunnhumby, and the American Advertising Federation (AAF) Cincinnati  announced the launch of D2 Cincinnati [5] (Digital Dialogue), a digital marketing [6]conference to be held September 11-12, 2013, at Horseshoe Casino here.

The event will focus on customer centricity, the concept of putting an organization’s customers at the center of their business and marketing decisions.

Read more: DunnhumbyUSA to Build New HQ [7]

“Everyone is eager to ‘do digital right,’ but the speed of change and complex digital marketing ecosystem can pull attention away from the heart of the business: the customers,” said Matt Nitzberg, executive vice president of communications and media, DunnhumbyUSA, in a statement. “The goal of D2 Cincinnati is to bring together the best and the brightest minds in the digital field — brands, retailers, agencies, data experts and technology companies — for a digital dialogue about customer-centric marketing, where it’s headed and how to succeed, in a city with a global reputation for brand-building innovation.”

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