SALISBURY, N.C. – Food Lion  here on Wednesday said it has joined the Ibotta mobile-app platform, allowing the chain’s loyalty-program members to earn cash rewards.
“We’re listening to our customers and they’re telling us that digital channels are an important part of their grocery shopping experience, so we’re focused on making that easy for them and helping them save more online,” said Keith Nicks, director of digital, customer loyalty and retail marketing for Food Lion.
The Ibotta launch follows the recent addition of technology from Wishabi that provides enhanced digital sales fliers.
“The new, interactive flier, coupled with the Ibotta app, which works with Food Lion’s MVP Card to provide customers with cash rewards, is a recipe for helping our customers experience the savings they’re looking for in the digital space,” Nicks said.
The new digital flier enables customers to browse by discount and category, and circle their selections using a mouse, mimicking the way they might use a printed circular.
Read more: Food Lion Kicks Off Holiday Discount Program 
Through Food Lion’s presence on Ibotta, customers can download the Ibotta app, and then perform simple tasks such reading a recipe to earn cash rewards when they shop for featured products at Food Lion stores. As customers purchase featured products, rewards automatically populate to their account on Ibotta and can be transferred to a PayPal account to be redeemed as cash.
Food Lion said additional online initiatives focused on saving customers money will be launched in the coming months.
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