Food Lion Links Store Brands to Schools

SALISBURY, N.C.Food Lion [2] is promoting store brands with its MVP Classroom Rewards program. 

When customers shop with their MVP cards, a portion of their grocery bill spent on qualified store-brand products will be automatically credited to the school of their choice. Donations up to $2,500 will be distributed to schools in January, May and September.

Read more: Food Lion Expands Rebranding Effort [3]

Eligible brands include My Essentials, Healthy Accents, Home 360, Home 360 Baby, Home 360 Pet, Nature’s Place, Taste of Inspirations and Butcher’s Brand products. Last year, Food Lion donated more than $820,000 through the program.

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