GARDEN CITY, N.Y. — Hass Avocados from Mexico, linking up with Michelob brands, has underscored the appeal of pairing guacamole and beer for holiday parties. In-store promotions throughout December offer customers a significant discount if they buy three Hass Avocados from Mexico and a six-pack or more of Michelob beer: They’ll receive two dollars off the total purchase. The promotion is supported with a three-week radio campaign in key markets. Specially designed “Celebrate the Season” POS materials, featuring images of Michelob beer alongside a bowl of guacamole and a Hass Avocado from Mexico, are available to retailers.
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