ORLANDO, Fla. — Jon Wendel (left), senior vice president of marketing, Hy-Vee, received Supermarket News' fifth annual Marketer of the Year Award here last week. The presentation was made by SN Publisher Jerry Rymont at the Friends of the Industry Dinner during the Food Marketing Institute's Midwinter Executive Conference. In presenting the award, Rymont cited Wendel's achievements in spearheading a price promotion campaign that helped boost Hy-Vee's performance, and his efforts in Web-based marketing and supplier relationships. An in-depth SN profile on Wendel appeared in the Jan. 25 issue. In accepting the award, Wendel saluted Hy-Vee colleagues and thanked suppliers for their role in boosting the company's performance.