PLEASANTON, Calif. — Safeway  here said Tuesday it has named Keith Colbourn senior vice president loyalty and analytics.
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Colbourn, who joined Safeway in 2011 as group vice president, loyalty marketing, will oversee the company’s portfolio of loyalty marketing programs and customer analytics. He will report directly to Diane Dietz , executive vice president and chief marketing officer.
“We are fortunate to someone of Keith’s track record and experience taking on this important and expanded scope of responsibility,” said Dietz in a statement. “His demonstrated leadership skills and expertise have been integral to Safeway being well-positioned as a front-runner in the digital loyalty marketing space.”
Prior to joining Safeway, Colbourn spent three years at Dunnhumby USA, a data analytics and loyalty marketing firm that is 50% owned by Kroger Co.  Before that, he held leadership roles at online retailer FreshDirect in New York and The Loyalty Group/Air Miles Rewards Program in Toronto.
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