Tops Donates Store-Brand Proceeds to Schools

WILLIAMSVILLE, N.Y.Tops Friendly Markets [3] is incenting private-label purchases with donations to schools.

As part of a new program, a portion of the proceeds from one's purchases of Tops Brand, Full Circle and TopCare products can be donated to the school of the shopper's choice. Shoppers can visit TopsMarkets.com/Education [4] to register their Tops BonusPlus or BonusCard and select their school.

Salisbury, N.C.-based Food Lion hosts a similar program where a percentage of a loyalty cardholder’s qualified store-brand purchases is automatically credited to the school of the shopper's choice. 

Read more: Food Lion Links Store Brands to Schools [5]

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