Twitter Contest Spurs Wegmania

ROCHESTER, N.Y. — Wegmans [2] hopes to grow its 50,000 member Twitter following with a retweet contest and gift card giveaway.

To be eligible to win one of five $100 Wegmans gift cards, followers must retweet the message: “I’m one of @Wegmans [3]’ 50k followers. Are you? RT for chance 2 win one of 5 $100 gift cards! http://cot.ag/YDBtwR #wegmaniac”

“We picked the hashtag #Wegmaniac because some of our most passionate customers refer to themselves this way,” said Eric Democko, Wegmans’ social media coordinator in a Fresh Stories blog post [4]. “They even have t-shirts! So please join the conversation and let us know if you are a #Wegmaniac too!”

Wegmans uses Twitter to collect feedback from shoppers like Meg who suggests a bodega concept, and to inform customers about recalls of products. It tweeted Wednesday that its store-brand All-Purpose Bleached Flour may contain small polyurethane balls.

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