Wal-Mart Rolls Out New Ad Slogan

Wal-Mart Stores yesterday said it was unveiling its first new advertising tag line in 19 years: “Save Money. Live Better,” replacing “Always Low Prices. Always.”

BENTONVILLE, Ark. — Wal-Mart Stores here yesterday said it was unveiling its first new advertising tag line in 19 years: “Save Money. Live Better,” replacing “Always Low Prices. Always.” TV ads carrying the new message feature a lifestyle theme in which customers are shown enjoying the money they have saved by shopping at Wal-Mart. Two of the commercials Wal-Mart made available for online viewing yesterday also include an onscreen message: “Wal-Mart saves the average family $2,500 a year. What will you do with your savings?” The company said TV spots will also direct viewers to a new website, www.SaveMoneyLiveBetter.com, which includes a running tally of Americans’ savings at its stores.

Read More [3] of Today's Headlines