BENTONVILLE, Ark. — Wal-Mart Stores here yesterday said it was unveiling its first new advertising tag line in 19 years: “Save Money. Live Better,” replacing “Always Low Prices. Always.” TV ads carrying the new message feature a lifestyle theme in which customers are shown enjoying the money they have saved by shopping at Wal-Mart. Two of the commercials Wal-Mart made available for online viewing yesterday also include an onscreen message: “Wal-Mart saves the average family $2,500 a year. What will you do with your savings?” The company said TV spots will also direct viewers to a new website, www.SaveMoneyLiveBetter.com, which includes a running tally of Americans’ savings at its stores.
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