DENVER — Beef sales during 2007’s grilling season topped the previous summer’s sales by 1.5%, hitting $5.3 billion during the 17-week period from May to September 2007, according to FreshLook Marketing, which tracks sales of fresh foods at retail. What’s more, beef sales accounted for 55% of total fresh meat dollar sales, up 2% compared to the prior 17-week period, officials at National Cattlemen’s Beef Association said. During grilling season 2007, grilling cuts accounted for $3.5 billion of the $5.3 billion in total beef sales. A total of 8.7 million pounds of grilling cuts were sold, averaging $4.02 per pound. “The 2007 summer grilling season was very successful, and we have put together some new co-marketing partnerships for the 2008 campaign,” said Randy Irion, director of retail marketing for NCBA, which contracts to manage retail programs for the Beef Checkoff program.
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