GRAND RAPIDS, Mich. — Spartan Stores has hit the road to promote its private-label Tender Ridge beef brand.
The Spartan Mobile Grill is making stops at various Spartan stores — including D&W Fresh Markets, Family Fare Supermarkets and Glen's Markets- to sample Tender Ridge Angus and Preferred Angus Beef NY Steak Strips.
A mobile sampling vehicle will visit dozens of the grocery distributor’s retail stores through October.
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“Visit with family and friends and sample some delicious steak!” D&W writes on its website.
Cargill Meat Solutions Corp. markets the Tender Ridge brand.