Spartan Stores Samples Exclusive Beef

GRAND RAPIDS, Mich. — Spartan Stores [4]has hit the road to promote its private-label Tender Ridge beef brand.

The Spartan Mobile Grill is making stops at various Spartan stores — including D&W Fresh Markets, Family Fare Supermarkets and Glen's Markets- to sample Tender Ridge Angus and Preferred Angus Beef NY Steak Strips.

A mobile sampling vehicle will visit dozens of the grocery distributor’s retail stores through October.

More Spartan news: Spartan Expands Valu Land [5]

“Visit with family and friends and sample some delicious steak!” D&W writes on its website.

Cargill Meat Solutions Corp. markets the Tender Ridge brand.