Food Lion Puts Spin on Detergent Promo

SALISBURY, N.C.— Food Lion [2] awarded high-value prizes to promote its new private-label laundry detergent.

The retailer ran a Facebook contest this month for a new washer and dryer and a one-year supply of its new Home 360 Advanced Cleaning Laundry Detergent. Contestants could enter via a link in a Facebook post.

Under a separate social media promo this month, the retailer asked Twitter and Instagram users to post before and after photos with the hashtag #home360clean, showing how Home 360 Laundry Detergent cleaned their stained clothes. The person with the winning photo received a basket filled with Home 360 Cleaning Products.

The detergent is available in classic and fresh breeze scents.

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