HORTON STARS IN A DVD
BURBANK, Calif. — Who-ville has been remastered: On March 4, Warner Home Video will release the animated television special of Dr. Seuss' “Horton Hears a Who!” on DVD. Produced by legendary animator the late Chuck Jones, the DVD will be available in retail outlets 10 days prior to the debut of a new computer-generated feature film version of “Horton Hears a Who!” starring Jim Carrey. The DVD will also be supported by a consumer advertising campaign expected to generate more than 30 million impressions via kids' television programs and websites, according to Warner Home Video.
COLORADO SPRINGS — Pet hair removal gets a big boost with StickySheets, a new product from StickySheets here. Designed for rapid removal of pet hair, one reusable sheet can clean an entire room in a few minutes, the company said. StickySheets has signed with pet products marketing firm Matrix Partners, Chicago, for all branding efforts, including advertising across North America. Matrix will be responsible for all aspects of the marketing mix, including advertising, publicity, point-of-sale, promotions, Web development and direct response, as well as channel development.
TEA TIME FOR FEET
BEVERLY HILLS, Calif. — Just in time for sandal season, Freeman Beauty is launching a line of foot care products infused with tea tree oil called Freeman Bare Foot. The brand's self-warming foot scrub creates a therapeutic warming sensation. For customers craving a cooler feel, the cooling foot mist is designed to refresh sore, tired feet with peppermint and plum. Both products include tea tree oil to soothe and soften rough, dry skin. Freeman is promoting the new line extension with off-shelf activity through displays, in-store circulars and advertising, spokeswoman Lori Tomonari told SN.