Rather than hang its hat on price, kosher supermarket Pomegranate in Brooklyn, N.Y., has carved out a niche serving up high-quality store brands prepared daily under the supervision of rabbis in three kitchens segregating foods containing meat, dairy and neither meat or dairy. Its upscale fare and amenities like free valet parking draw mainstream shoppers as well as those who keep kosher for religious purposes. Read the companion feature story here . (Photos by Nancy Stamatopoulos)
Attendants sometimes double- and even triple-park cars on the street as part of a free valet parking service. A valet ticket and store receipt must be presented upon car retrieval.
Frozen foods like bourekas, beef empanadas, kibbe hamda and other appetizers are prepared and packaged in-house.
Customers are greeted by the aromas of fresh-based dairy cheese buns, cinnamon loaf babka, mini cherry blueberry turnovers and other treats upon entering the 20,000-square-foot store.
Fancy cakes draw shoppers to the bakery showcase.
A large number of open refrigerated cases contribute to the store’s low temperature, which helps ensure freshness.
A wall of candy appeals to the youngest members of the large, Orthodox Jewish families who call Pomegranate’s Midwood section of Brooklyn home.
Gluten-free baking mixes run the gamut from Betty Crocker cakes to Lieber’s knaidels.
None of Pomegranate’s freshly prepared foods are left over day to day.
A substantial amount of shelf space is dedicated to aluminum cooking trays and lids that have been kosher certified. Pomegranate also caters to home chefs with its “Meet the Celebrity Chefs” series.
Foods that are made fresh daily, like sushi, sometimes have their prices cut in half, or become part of buy-one, get-one-free deals, within an hour or so of closing.
100% fresh carrot and orange juices sit side by side in a grab-and-go section organized by “pareve,” “new” and “dairy” items.