Publix Hosts Private-Label BOGO

LAKELAND, Fla. — Publix Super Markets [4] here is hosting another of its Publix Brand Challenges, where shoppers can buy eligible national brands and get the equivalent private label for free.

“We’re confident when you compare the Publix Brand to the national brand, you’ll like our brand just as much — maybe even more! Just look for the in-store display for this week’s challenge,” states Publix in promotional materials.

National brand products include Kraft Zesty Italian Dressing, Gulden’s Spicy Brown Mustard, Kikkoman Soy Sauce, Mt. Olive Sweet Relish and Hormel. The promotion runs through June 27.