LAKELAND, Fla. — Publix Super Market  has kicked off a “Store Brand Challenge.”
Under the deal, which Publix runs occasionally throughout the year, shoppers who buy select national brands get the private-label version for free.
“We're so sure that you'll love our products, you can try them for free,” Publix states in promotional materials.
Read more: Publix Stores Answer 'See for Yourself' Ads 
Five items are included in the current week-long, baking-themed promo, including Kraft marshmallows, Nestle Toll House butterscotch morsels and Reynolds wrap.
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