Photo by Thinkstock

Photo by Thinkstock

Store Brands 2013: State of the Industry Report

Category Performance

Store-brand categories to watch include pain remedies, deli salads/prepared foods and OTC medications, as all three experienced strong dollar and unit sales growth.

Meanwhile, store-brand dollar sales increased by 0.7% in supermarkets last year to $59.2 billion for the 52 weeks ending Nov. 24, 2012, compared with the same period the previous year, according to Nielsen. Unit sales, however, dipped 2.4% to 26.7 billion.

Click charts for full-sized versions.

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