PMA Fresh Summit 2011

Friday, October 14 6:45-9:00 a.m.PMA FOUNDATION 5K - RACE FOR TALENT* 7:30 a.m. - 12:30 p.m.RETAIL PRODUCE TOUR* 9:30 - 11:30 a.m.PMA FOUNDATION FRESH PERSPECTIVE: WOMEN'S LEADERSHIP EVENT (Invitation Only) 1-2:30 p.m.LUNCH GENERAL SESSION Jim Donald, Former CEO, Starbucks 2:45-4 p.m.WORKSHOP SERIES I Negotiating in the Global Marketplace Sourcing Trends & Innovation: Retailer Revelations Building

Friday, October 14

6:45-9:00 a.m.
PMA FOUNDATION 5K - RACE FOR TALENT*

7:30 a.m. - 12:30 p.m.
RETAIL PRODUCE TOUR*

9:30 - 11:30 a.m.
PMA FOUNDATION FRESH PERSPECTIVE: WOMEN'S LEADERSHIP EVENT

(Invitation Only)

1-2:30 p.m.
LUNCH GENERAL SESSION

Jim Donald, Former CEO, Starbucks

2:45-4 p.m.
WORKSHOP SERIES I

  1. Negotiating in the Global Marketplace

  2. Sourcing Trends & Innovation: Retailer Revelations

  3. Building a Food Safety Culture for Your Company

  4. The Brave New World of Marketing: Meet the Digital Consumer

5-6 p.m.
PMA FOUNDATION YOUNG PROFESSIONALS RECEPTION

(Invitation Only)

5-6 p.m.
PRESIDENT'S INVITATIONAL RECEPTION

(Invitation Only)

6-8 p.m.
WELCOMING RECEPTION*

Saturday, October 15

7:30-9:20 a.m.
BREAKFAST GENERAL SESSION

Bryan Silbermann, President and CEO, PMA

9:30-10:30 a.m.

PMA Foundation Student Orientation

9:35-10:50 a.m.
WORKSHOP SERIES II

  1. Small Growers & Food Safety Modernization Act

  2. Speaking the Language of Shoppers: Today's Produce Manager

  3. Attracting and Motivating the Best Employees

  4. By the Numbers: The ROI of Sustainability

  5. What Companies Have learned from PTI Pilots

  6. Connecting with Food Bloggers to Increase Sales

9:35-10:50 a.m.
MEMBER VALUE ORIENTATION

11 a.m.-5:30 p.m.
EXPOSITION

5:30-6:30 p.m.
VOLUNTEER LEADERSHIP RECEPTION

(Invitation Only)

5:30-7:30 p.m.
FLORAL NETWORKING RECEPTION

(Invitation Only)

Sunday, October 16

7:30-9 a.m.
BREAKFAST GENERAL SESSION

Terry Jones, Founder and Former CEO, Travelocity.com [1]

9:15-10:45 a.m.
WORKSHOP SERIES III

  1. The Wow Factor of Produce Packaging — Hint: It's about Sales

  2. Imagine That! Food Safety Research with Real World Business Solutions

  3. Global Supply and Demand: The Realities in Today's World

  4. Innovation is Everyone's Business

  5. The Floral Squeeze: Doing More with Less

  6. The Importance of Telling Your “$tory”

11 a.m.-5 p.m.
EXPOSITION

5:30-7:30 p.m.
GLOBAL NETWORKING RECEPTION*

Monday, October 17

9 a.m.-12 p.m.
EXPOSITION

9:15-10:15 a.m.
LIVE CONSUMER PANEL

Exposition Lounge, Hall B2

10:45-11:45 a.m.
LIVE RETAILER PANEL

Exposition Lounge, Hall B2