Aldi Retains PR Firm, Sets Expansion

Aldi has retained MWW Group to lead a public relations effort as it steps up its expansion of discount stores into new markets, MWW said Monday.

BATAVIA, Ill. — Aldi here has retained MWW Group to lead a public relations effort as it steps up its expansion of discount stores into new markets, MWW said Monday. Aldi intends to accelerate its store expansion from around 20 to 30 stores a year to around 100 per year, with plans to enter Rhode Island and Florida for the first time in 2008 and to expand into Texas in 2009, Tina-Marie Adams, general manager and senior vice president of MWW, Chicago, told SN. The hard-discount grocery chain currently operates 900 stores in 27 states from Kansas to the East Coast.

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