Hy-Vee Realigns Ops, Adds Chief Customer Officer

WEST DES MOINES, Iowa — Hy-Vee [4] here said it has realigned its operations into three divisions instead of two and shuffled several members of its senior management team to new positions.

Taking over the newly created North Division as executive vice president is Ron Taylor, who had been executive vice president and chief administrative officer at corporate headquarters. Jon Wendel, who had been executive vice president of supply chain and marketing, was named executive vice president of the West Division.

Read more: Hy-Vee's New Store Has Room for Mom [5]

Paula Correy, who had been senior vice president of the West Division, was named to the newly created position of chief customer officer to oversee employee training and Hy-Vee’s renewed focus on customer service. Tom Watson, who had been senior vice president of the East Division, was named executive vice president of that division.

Jay Marshall, who had been vice president of Center Store, was named senior vice president of marketing and merchandising.

The changes are designed to give top officers within each division more time to visit the stores in their territories, a spokeswoman for Hy-Vee told SN.

All of the changes are effective Oct. 1, at the start of Hy-Vee's next fiscal year.

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