Kings unveiled a new brand image, positioning the store as a destination for discerning foodies in the mainly well-heeled neighborhoods in which it does business.
See upper right for captions.
See accompanying story Kings Get a Royal Makeover .
Photos by Dan D'Errico.
Text by Jon Springer .
Above, Kings’ new Bedminister, N.J. store is built around inspiring shoppers.</p>
Judy Spires, chief executive officer of Kings, at the chain’s remodeled store in Bedminster, N.J.</p>
A fresh juice bar and new cut-fruit department highlight a new produce section.</p>
A wood-fired oven from Italy helps Kings prepare fresh thin-crust pizzas on site.</p>
The oven reaches temperatures of 800 degrees and can finish a pizza in 90 seconds.</p>
A prepared foods section takes up about a third of the store and includes specialty food bars and an in-store café.</p>
Appealing to upscale shoppers, the new Kings offers specialty plateware.</p>
A specialty sushi department greets shoppers entering the redesigned store.</p>
A fresh olive bar.</p>
High-end chocolates and specialty cakes inside Kings' new bakery department.</p>
Organic meats and prime cuts in the service meat department.</p>
The card department includes Papyrus brand stationary and cards.</p>
Displays and signs throughout the store and on a redesigned website endeavor to provide shoppers with ideas and inspiration.</p>
New logo outside the Kings in Bedminster, N.J. The company intends to renovate additional stores as well as invest in new stores and acquisitions, as part of a revenue growth plan, officials said.</p>