Kroger Revs Up NASCAR Promotion

CINCINNATI Gatorade, Klondike, Ragu and Ritz join more than 100 products that feature limited-edition Daytona 500-themed packaging at Kroger Co. stores. Select private-label products, including salad dressing and cheese, feature the Daytona 500 logo as well. In addition, Kroger Co. has launched a Daytona 500 Web initiative that includes a designated website, kroger.daytona500.com, which has driver

CINCINNATI — Gatorade, Klondike, Ragu and Ritz join more than 100 products that feature limited-edition Daytona 500-themed packaging at Kroger Co. stores.

Select private-label products, including salad dressing and cheese, feature the Daytona 500 logo as well. In addition, Kroger Co. has launched a Daytona 500 Web initiative that includes a designated website, kroger.daytona500.com [3], which has driver blogs, promotions and games.

The site currently promotes a contest from Fritos and Gatorade, in which anyone can choose the winner of the race. All those who enter have a chance to win a free 32-ounce Gatorade and a Gatorade Victory Lane Hat. Considered the most prestigious NASCAR event, this year's Daytona 500 takes place Feb. 15. Other events include the Feb. 8 Daytona 500 qualifying, sponsored by Kroger.

This is the second year that Kroger has tied in with the Daytona 500 in a big way. Last year, it also sold limited-edition Center Store products as part of the race's 50th anniversary.